A transparent, carefully managed advertising plan designed to grow local gym participation and ceramics workshop bookings—without committing to an unnecessarily large budget.
Start conservatively. Measure clearly. Build from what works.
Following our introductory consultation, I developed a cautious, focused strategy designed specifically around your two businesses. I understand why a previous negative advertising experience would make you careful about trying again. My priority is to create a process where you remain informed, maintain ownership of your accounts, and understand exactly where your budget is going.
15+ years leading marketing operations for national brands—now applied with clarity and accountability for the realities of a local business.
01 / CHAIN REACTION FITNESS & NUTRITION
Increase awareness, class participation, local inquiries, trial visits, and recurring attendance.
Show the energy and support of the gym—not an intimidating fitness environment. Small-group training, morning classes, supportive coaching, approachable fitness, community, accountability, and local convenience lead the story.
INSERT GYM OWNER IMAGE
INSERT SMALL-GROUP CLASS IMAGE
02 / TOTAH CERAMICS STUDIO
Fill adult classes, beginner workshops, mixed-level sessions, and future studio memberships.
Show the calming, social, and tactile experience of working with clay. Beginner-friendly instruction, wheel classes, creative relaxation, social experiences, and handmade results lead the story.
INSERT CERAMICS OWNER IMAGE
INSERT POTTERY WHEEL ACTION IMAGE
01
Reach the Right Local Audience
Concentrate spending around people who can realistically attend the classes or workshops.
02
Create Attention-Grabbing Advertising
Use authentic imagery, clear scheduling information, strong messaging, and direct calls to action.
03
Learn and Optimize
Monitor performance, compare creative and audience response, and move spending toward the strongest opportunities.
The gym and ceramics campaigns will be built and measured separately, giving us a clear view of how each side of the business performs.
Creative development and graphic design are included in the monthly management package. Each concept is designed around the personality, schedule, audience, and goals of the individual business.
CHAIN REACTION CREATIVE
SMALL-GROUP TRAINING AD
9:16 CREATIVE PLACEHOLDER
Bold, energetic creative built around schedules, community, and a clear invitation to reserve a spot.
TOTAH CERAMICS CREATIVE
ADULT CLASSES
9:16
BEGINNER WHEEL
9:16
MIXED-LEVEL
9:16
Warm, tactile creative that makes working with clay feel welcoming, accessible, and worth sharing.
PAID DIRECTLY TO META
Direct Meta Advertising
Approximately $300 per month
Flexible based on comfort level. Strategically divided between the two businesses. Used entirely to fund campaign reach. Visible within the client’s Meta account. No markup or hidden handling fee.
PAID TO BRANDON BUILDS BRANDS
Campaign Management and Creative
$200 per month
Campaign strategy, audience targeting, ad copywriting, creative design, setup, monitoring, optimization, testing, weekly reporting, and Google Business Profile support.
Campaign Strategy
Separate plans for the gym and ceramics studio.
Audience Development
Local geographic, demographic, and interest-based targeting.
Creative Development
Graphic design, copywriting, resizing, and creative variations.
Campaign Setup
Ad building, naming, conversion setup, and quality assurance.
Ongoing Optimization
Performance monitoring, budget adjustments, and creative testing.
Weekly Reporting
Topline results, observations, actions taken, and next steps.
01 — Confirm the Plan
Approve budget, services, and initial priorities.
02 — Organize the Assets
Gather logos, photos, schedules, and booking links.
03 — Connect the Accounts
Confirm access to Meta, Instagram, Facebook, and Google.
04 — Develop the Creative
Design the first gym and ceramics concepts for review.
05 — Launch and Monitor
Launch approved campaigns and monitor performance.
06 — First Performance Recap
Topline reporting approximately seven days after launch.
The Goal Is Not to Spend More. It Is to Learn What Works.
Earn trust first. Generate measurable progress. Grow thoughtfully from there.