BRANDON BUILDS BRANDS
This Cookie Policy explains how Brandon Builds Brands (“Brandon Builds Brands,” “I,” “me,” or “my”) uses cookies, pixels, tags, and similar technologies when you visit brandonbuildsbrands.com (the “Website”).
This Cookie Policy should be read together with the Brandon Builds Brands Privacy Policy, which provides additional information about how information collected through the Website may be used and shared.
01 / WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES
What Are Cookies and Similar Technologies?
Cookies are small data files that websites may store on your browser or device. They can help websites operate properly, remember preferences, understand how visitors use a website, and measure the effectiveness of advertising and marketing.
The Website may also use similar technologies, including:
Tracking pixels
Conversion pixels
Tags
Browser identifiers
Advertising or referral identifiers
Local storage
Analytics technologies
For simplicity, this Policy generally refers to these technologies collectively as “cookies” or “tracking technologies.”
02 / HOW BRANDON BUILDS BRANDS USES COOKIES
How Brandon Builds Brands Uses Cookies
The Website uses or may use cookies and similar technologies to:
Operate and secure the Website.
Maintain basic Website functionality.
Understand Website traffic and visitor behavior.
Identify which pages or content visitors find useful.
Understand how visitors arrive at the Website.
Measure advertising and marketing performance.
Determine whether advertising leads to Website visits, inquiries, or other conversions.
Improve Website content, design, performance, and marketing strategy.
Cookies may be placed directly by the Website or by third-party services used for analytics, advertising, measurement, hosting, or other Website functionality.
03 / TYPES OF COOKIES WE USE
Types of Cookies We Use
Essential Cookies
Essential cookies support functions necessary for the Website to operate properly and securely.
These may include cookies used for:
Website security
Fraud prevention
Network and hosting functions
Remembering privacy or cookie preferences
Basic Website functionality
Because these cookies are necessary for the Website to function, they generally cannot be disabled through the Cookie Preferences tool.
You may still be able to block certain cookies through your browser settings, although doing so could affect Website functionality.
Analytics Cookies
Analytics cookies help me understand how visitors use the Website.
These technologies may collect information such as:
Pages viewed
Time spent on pages
Navigation through the Website
Browser and device type
Approximate geographic location
Referring website or traffic source
General Website interactions
The Website uses or may use Google Analytics, including Google Analytics 4 (GA4), to analyze Website traffic and performance.
Analytics information helps me understand how the Website is being used and identify opportunities to improve content, navigation, design, and performance.
Where required by applicable law, analytics cookies will be used according to your consent preferences.
04 / ADVERTISING AND MEASUREMENT COOKIES
Advertising and Measurement Cookies
Advertising and measurement technologies help determine whether marketing and advertising activities result in Website visits, inquiries, or other actions.
The Website uses or may use:
Google Ads conversion tracking and related Google advertising technologies
Meta Pixel and related Meta advertising and measurement technologies
OpenAI Measurement Pixel and related OpenAI advertising measurement technologies, if enabled
Other similar advertising, attribution, or conversion-measurement technologies implemented in the future
These technologies may collect or receive information such as advertising or referral identifiers, pages viewed, Website interactions, conversion events, browser and device information, approximate geographic location, referring advertisement or campaign, and whether a visitor completes a defined action after interacting with an advertisement.
Some advertising platforms may use cookies or similar identifiers to associate Website activity with previous interactions with advertising.
Where supported and enabled, certain platforms may also use first-party information or securely hashed information for enhanced or advanced conversion measurement.
Where required by applicable law, advertising and measurement technologies will be used according to your consent preferences.
05 / THIRD-PARTY TECHNOLOGIES
Third-Party Technologies
Some cookies and tracking technologies used on the Website are provided and controlled by third parties.
These providers may include:
Google
Meta, including Facebook and Instagram
OpenAI, if OpenAI advertising measurement is enabled
Website hosting and infrastructure providers
Other analytics, marketing, advertising, or technology providers used by Brandon Builds Brands
Third-party providers may collect and process information in accordance with their own privacy policies, terms, and data practices.
Brandon Builds Brands does not control how independently operated third parties use information they collect directly through their technologies.
06 / GOOGLE ANALYTICS
Google Analytics
The Website may use Google Analytics to understand how visitors interact with the Website.
Google Analytics may collect information about Website visits, including pages viewed, traffic sources, device and browser information, approximate location, and other usage information.
Google Analytics may use cookies or similar technologies depending on your consent preferences and the Website’s configuration.
07 / GOOGLE ADS CONVERSION MEASUREMENT
Google Ads Conversion Measurement
The Website may use Google Ads conversion tracking or related Google advertising technologies.
These technologies help measure whether someone who interacted with a Google advertisement later completes an action on the Website, such as:
Visiting a specific page
Clicking a Website element
Submitting an inquiry
Completing another defined conversion
Google may process information collected through these technologies according to its own applicable policies and terms.
08 / META PIXEL
Meta Pixel
The Website may use the Meta Pixel and related technologies provided by Meta.
These technologies may be used to:
Measure advertising performance.
Understand actions taken after interacting with Facebook or Instagram advertising.
Measure Website conversions.
Create or refine advertising audiences where permitted.
Improve advertising relevance and campaign measurement.
Meta may process information received through these technologies according to its own policies and terms.
09 / OPENAI MEASUREMENT PIXEL
OpenAI Measurement Pixel
If Brandon Builds Brands uses advertising through ChatGPT or other OpenAI advertising services, the Website may use the OpenAI Measurement Pixel or related OpenAI measurement technologies.
These technologies may help determine whether someone who interacts with an OpenAI advertisement later completes a conversion or other defined action on the Website.
Where implemented, OpenAI measurement may use first-party attribution identifiers, cookies, conversion-event information, browser identifiers, or, where supported and enabled, securely hashed information for enhanced measurement.
The OpenAI Measurement Pixel will only be used if implemented by Brandon Builds Brands.
10 / YOUR COOKIE CHOICES
Your Cookie Choices
We use cookies
When applicable, the Website may provide a Cookie Preferences tool that allows you to choose which categories of non-essential cookies you wish to allow.
Brandon Builds Brands uses cookies and similar technologies to keep the site working, understand how people use it, and measure advertising and marketing performance.
You can accept all cookies, reject non-essential cookies, or choose your preferences. You can change your selection at any time through Cookie Preferences in the website footer.
Accept All — Allows Essential, Analytics, and Advertising & Measurement cookies.
Reject Non-Essential — Allows only cookies necessary for the Website to operate properly and blocks non-essential Analytics and Advertising & Measurement cookies where technically supported.
Manage Preferences — Allows you to choose which categories of non-essential cookies you wish to permit.
Essential cookies cannot generally be disabled through the Website because they support necessary Website functionality.
11 / CHANGING YOUR PREFERENCES
Changing Your Preferences
You may change your cookie preferences at any time by selecting the Cookie Preferences link available on the Website.
Changing your preferences will apply to future use of cookies and tracking technologies as supported by the Website and the applicable third-party technologies.
You may also manage or delete cookies through your browser settings. Browser settings vary, so please consult your browser’s help or privacy documentation for instructions.
Please note that deleting cookies may also remove previously saved Website or consent preferences.
12 / BROWSER PRIVACY SIGNALS
Browser Privacy Signals
Some browsers and devices offer privacy preference mechanisms such as “Do Not Track” or Global Privacy Control.
The Website may not respond to every browser-based privacy signal because standards and technical support vary.
Where applicable law requires recognition of a legally valid privacy preference signal in connection with a particular data practice, Brandon Builds Brands will handle the signal as required by applicable law and supported by the Website’s technology.
13 / CONSENT AND REGIONAL REQUIREMENTS
Consent and Regional Requirements
Cookie and tracking requirements vary depending on a visitor’s location.
Where applicable law requires consent before certain Analytics, Advertising, or Measurement technologies are used, Brandon Builds Brands intends to use those technologies according to the visitor’s consent preferences.
The availability and behavior of particular cookies or tracking technologies may therefore vary depending on your location, consent selections, browser configuration, and the technology providers involved.
14 / CHANGES TO THIS COOKIE POLICY
Changes to This Cookie Policy
This Cookie Policy may be updated periodically to reflect changes in:
Website technology
Analytics tools
Advertising platforms
Cookie or tracking practices
Business practices
Applicable legal or regulatory requirements
When changes are made, the revised Cookie Policy will be posted on this page and the effective date above will be updated.
15 / CONTACT
Contact
If you have questions about this Cookie Policy, Website tracking, or your privacy preferences, please contact:
Brandon Builds Brands · Los Angeles, California · Email: brandon@brandonbuildsbrands.com · Website: brandonbuildsbrands.com